Broad
Broad
Broad
Shoulders
Shoulders
Shoulders
Creativity and Efficiency may seem incompatible, but in the world of creative startups, they are a dynamic duo. A crazy project for a client is fantastic, but let's be honest, making a profit is just as crucial. The dance between the two is not always easy; sometimes they seem like water and fire. Frustrating at times.
Creativity and Efficiency may seem incompatible, but in the world of creative startups, they are a dynamic duo. A mind-blowing project for a client is amazing, but let's be honest, making a profit is just as crucial. The dance between the two is not always easy; sometimes they seem like water and fire. Frustrating at times.
Leon
Leon
Leon
Snelleman
Snelleman
Snelleman
Broad-Shoulders.nl, Leon Snelleman's advisory hub, offers its broad shoulders for support to small to medium-sized creative agencies. Whether it's profitability, financial insights and reporting, project efficiency, the administrative jungle, human resources, or building a top support team - we’ve got your back. It's my specialty, the necessary evil.
Broad-Shoulders.nl, Leon Snelleman's advisory hub, offers its broad shoulders for support to small to medium-sized creative agencies. Whether it's profitability, financial insights and reporting, project efficiency, the administrative jungle, human resources, or building a top support team - we’ve got your back. It's my specialty, the necessary evil.
I come
I come
I come
and go
and go
and go
Between 2-4 months is often sufficient for a solid foundation. Leon also serves as your go-to person to keep the relationships between partners smooth. With his broad shoulders, Leon provides a strong foundation for your young company. He takes on the necessary evil, builds a strong operation and profit margins with the founders - without compromising on creativity and quality. If it stands, then I'll go again.
Between 2-4 months is often sufficient for a solid foundation. Leon also serves as your go-to person to keep the relationships between partners smooth. With his broad shoulders, Leon provides a strong foundation for your young company. He takes on the necessary evil, builds a strong operation and profit margins with the founders - without compromising on creativity and quality. If it stands, then I'll go again.
01
COACHING
'Founders motor oil' is what I sometimes call it. Regular sessions where we hold a critical mirror up to each other.
02
OPERATIONS
Setting up and managing project administration and financial software, optimizing the sales flow, involving the right partners, assembling teams, and striving for a flawless operational machine.
03
FINANCE
Meticulous financial administration and reporting, preparing reports and monitoring liquidity. All taken care of.
04
PROFIT
How do we achieve a profit margin of 15% or more? Through cost control and maximizing sales results.
05
SCALING
Looking ahead together and striving for decisions that promote growth. I know the pitfalls.
01
COACHING
'Founders motor oil' is what I sometimes call it. Regular sessions where we hold a critical mirror up to each other.
02
OPERATIONS
Setting up and managing project administration and financial software, optimizing the sales flow, involving the right partners, assembling teams, and striving for a flawless operational machine.
03
FINANCE
Meticulous financial administration and reporting, preparing reports and monitoring liquidity. All taken care of.
04
PROFIT
How do we achieve a profit margin of 15% or more? Through cost control and maximizing sales results.
05
SCALING
Looking ahead together and striving for decisions that promote growth. I know the pitfalls.
01
COACHING
'Founders motor oil' is what I sometimes call it. Regular sessions where we hold a critical mirror up to each other.
02
OPERATIONS
Setting up and managing project administration and financial software, optimizing the sales flow, involving the right partners, assembling teams, and striving for a flawless operational machine.
03
FINANCE
Meticulous financial administration and reporting, preparing reports and monitoring liquidity. All taken care of.
04
PROFIT
How do we achieve a profit margin of 15% or more? Through cost control and maximizing sales results.
05
SCALING
Looking ahead together and striving for decisions that promote growth. I know the pitfalls.
01
COACHING
'Founders motor oil' is what I sometimes call it. Regular sessions where we hold a critical mirror up to each other.
02
OPERATIONS
Setting up and managing project administration and financial software, optimizing the sales flow, involving the right partners, assembling teams, and striving for a flawless operational machine.
03
FINANCE
Meticulous financial administration and reporting, preparing reports and monitoring liquidity. All taken care of.
04
PROFIT
How do we achieve a profit margin of 15% or more? Through cost control and maximizing sales results.
05
SCALING
Looking ahead together and striving for decisions that promote growth. I know the pitfalls.
01
COACHING
'Founders motor oil' is what I sometimes call it. Regular sessions where we hold a critical mirror up to each other.
02
OPERATIONS
Setting up and managing project administration and financial software, optimizing the sales flow, involving the right partners, assembling teams, and striving for a flawless operational machine.
03
FINANCE
Meticulous financial administration and reporting, preparing reports and monitoring liquidity. All taken care of.
04
PROFIT
How do we achieve a profit margin of 15% or more? Through cost control and maximizing sales results.
05
SCALING
Looking ahead together and striving for decisions that promote growth. I know the pitfalls.
01
COACHING
'Founders motor oil' is what I sometimes call it. Regular sessions where we hold a critical mirror up to each other.
02
OPERATIONS
Setting up and managing project administration and financial software, optimizing the sales flow, involving the right partners, assembling teams, and striving for a flawless operational machine.
03
FINANCE
Meticulous financial administration and reporting, preparing reports and monitoring liquidity. All taken care of.
04
PROFIT
How do we achieve a profit margin of 15% or more? Through cost control and maximizing sales results.
05
SCALING
Looking ahead together and striving for decisions that promote growth. I know the pitfalls.
01
COACHING
'Founders motor oil' is what I sometimes call it. Regular sessions where we hold a critical mirror up to each other.
02
OPERATIONS
Setting up and managing project administration and financial software, optimizing the sales flow, involving the right partners, assembling teams, and striving for a flawless operational machine.
03
FINANCE
Meticulous financial administration and reporting, preparing reports and monitoring liquidity. All taken care of.
04
PROFIT
How do we achieve a profit margin of 15% or more? Through cost control and maximizing sales results.
05
SCALING
Looking ahead together and striving for decisions that promote growth. I know the pitfalls.
01
COACHING
'Founders motor oil' is what I sometimes call it. Regular sessions where we hold a critical mirror up to each other.
02
OPERATIONS
Setting up and managing project administration and financial software, optimizing the sales flow, involving the right partners, assembling teams, and striving for a flawless operational machine.
03
FINANCE
Meticulous financial administration and reporting, preparing reports and monitoring liquidity. All taken care of.
04
PROFIT
How do we achieve a profit margin of 15% or more? Through cost control and maximizing sales results.
05
SCALING
Looking ahead together and striving for decisions that promote growth. I know the pitfalls.
01
COACHING
'Founders motor oil' is what I sometimes call it. Regular sessions where we hold a critical mirror up to each other.
02
OPERATIONS
Setting up and managing project administration and financial software, optimizing the sales flow, involving the right partners, assembling teams, and striving for a flawless operational machine.
03
FINANCE
Meticulous financial administration and reporting, preparing reports and monitoring liquidity. All taken care of.
04
PROFIT
How do we achieve a profit margin of 15% or more? Through cost control and maximizing sales results.
05
SCALING
Looking ahead together and striving for decisions that promote growth. I know the pitfalls.
01
COACHING
'Founders motor oil' is what I sometimes call it. Regular sessions where we hold a critical mirror up to each other.
02
OPERATIONS
Setting up and managing project administration and financial software, optimizing the sales flow, involving the right partners, assembling teams, and striving for a flawless operational machine.
03
FINANCE
Meticulous financial administration and reporting, preparing reports and monitoring liquidity. All taken care of.
04
PROFIT
How do we achieve a profit margin of 15% or more? Through cost control and maximizing sales results.
05
SCALING
Looking ahead together and striving for decisions that promote growth. I know the pitfalls.
01
COACHING
'Founders motor oil' is what I sometimes call it. Regular sessions where we hold a critical mirror up to each other.
02
OPERATIONS
Setting up and managing project administration and financial software, optimizing the sales flow, involving the right partners, assembling teams, and striving for a flawless operational machine.
03
FINANCE
Meticulous financial administration and reporting, preparing reports and monitoring liquidity. All taken care of.
04
PROFIT
How do we achieve a profit margin of 15% or more? Through cost control and maximizing sales results.
05
SCALING
Looking ahead together and striving for decisions that promote growth. I know the pitfalls.
01
COACHING
'Founders motor oil' is what I sometimes call it. Regular sessions where we hold a critical mirror up to each other.
02
OPERATIONS
Setting up and managing project administration and financial software, optimizing the sales flow, involving the right partners, assembling teams, and striving for a flawless operational machine.
03
FINANCE
Meticulous financial administration and reporting, preparing reports and monitoring liquidity. All taken care of.
04
PROFIT
How do we achieve a profit margin of 15% or more? Through cost control and maximizing sales results.
05
SCALING
Looking ahead together and striving for decisions that promote growth. I know the pitfalls.
01
COACHING
'Founders motor oil' is what I sometimes call it. Regular sessions where we hold a critical mirror up to each other.
02
OPERATIONS
Setting up and managing project administration and financial software, optimizing the sales flow, involving the right partners, assembling teams, and striving for a flawless operational machine.
03
FINANCE
Meticulous financial administration and reporting, preparing reports and monitoring liquidity. All taken care of.
04
PROFIT
How do we achieve a profit margin of 15% or more? Through cost control and maximizing sales results.
05
SCALING
Looking ahead together and striving for decisions that promote growth. I know the pitfalls.
01
COACHING
'Founders motor oil' is what I sometimes call it. Regular sessions where we hold a critical mirror up to each other.
02
OPERATIONS
Setting up and managing project administration and financial software, optimizing the sales flow, involving the right partners, assembling teams, and striving for a flawless operational machine.
03
FINANCE
Meticulous financial administration and reporting, preparing reports and monitoring liquidity. All taken care of.
04
PROFIT
How do we achieve a profit margin of 15% or more? Through cost control and maximizing sales results.
05
SCALING
Looking ahead together and striving for decisions that promote growth. I know the pitfalls.
01
COACHING
'Founders motor oil' is what I sometimes call it. Regular sessions where we hold a critical mirror up to each other.
02
OPERATIONS
Setting up and managing project administration and financial software, optimizing the sales flow, involving the right partners, assembling teams, and striving for a flawless operational machine.
03
FINANCE
Meticulous financial administration and reporting, preparing reports and monitoring liquidity. All taken care of.
04
PROFIT
How do we achieve a profit margin of 15% or more? Through cost control and maximizing sales results.
05
SCALING
Looking ahead together and striving for decisions that promote growth. I know the pitfalls.
01
COACHING
'Founders motor oil' is what I sometimes call it. Regular sessions where we hold a critical mirror up to each other.
02
OPERATIONS
Setting up and managing project administration and financial software, optimizing the sales flow, involving the right partners, assembling teams, and striving for a flawless operational machine.
03
FINANCE
Meticulous financial administration and reporting, preparing reports and monitoring liquidity. All taken care of.
04
PROFIT
How do we achieve a profit margin of 15% or more? Through cost control and maximizing sales results.
05
SCALING
Looking ahead together and striving for decisions that promote growth. I know the pitfalls.
Experience
Experience
Experience and
and peace of mind
and peace of mind
piece of mind
As an experienced CEO, COO, and CFO, I understand the creative world inside out. After selling my own successful design agency, I use my experience to help others. For peace, so that your focus can be on what is (equally) important for your company and what you are good at. For those who recognize this, I am just a phone call away. Feel free to call me!
As an experienced CEO, COO, and CFO, I understand the creative world inside out. After selling my own successful design agency, I use my experience to help others. For peace, so that your focus can be on what is (equally) important for your company and what you are good at. For those who recognize this, I am just a phone call away. Feel free to call me!
90's
Graphic designer.
00's
Manager at McKinsey & Company. Trained at the Nyenrode Business University.
10'S
Responsible for projects and operations at LBi LostBoys, Tribal DDB and DDB Worldwide.
20s
Various CFO and COO positions and partnerships. Agency founder. Exit.
NOW
Broad-shoulders.nl advisory agency.